Pivoting is always a difficult last option for businesses that have to go through it.
To pivot means to head in a new direction different from your core business.
It can be a strategic way for business to realign with …
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Why Your Small Business Needs An Exit Strategy
I know first-hand that having an exit strategy is not popular among small businesses in Nigeria.
A good number of small business owners don’t know what it is or why they need it.
Especially as they don’t have any plans …
6 Proven Strategies To Get Your Products on Shelf In Nigeria
If you have been trying to convince store owners to place your products on their shelves without success, maybe it’s time you reviewed your strategies.
For many small business owners, getting their products on the shelves is a big deal.…
How To Drive Customers To Your Physical Store
You can’t get customers to buy your products if you can’t get them to your store.
This is true for online and physical stores.
But how do you get customers to walk into your physical store in today’s world, where …
4 Types of Tax Small Businesses Pay In Nigeria
Every small business operating in Nigeria is obligated to pay taxes.
Now, this obligation is often difficult for some small business owners to pay. Which is why they try to avoid it.
But the truth is that no small business …
5 Types Of Contracts And Their Importance To Small Businesses
A simple handshake used to be all it took for two individuals or businesses to enter into a legally binding agreement – not anymore!
Today, many small businesses in Nigeria and around the world have opted to protect themselves from …
How To Build Small Business That Outlives You
Only 20% of small businesses outlive their founders.
What a shame!
This is especially sad when you consider the effort and resources it takes to build a business, only to see it all crumble when the owner becomes absent.
The …
Winning Strategies For Selling Online In Nigeria
If you have never sold anything online, you may not believe this.
But it is true.
Many small businesses are selling online in Nigeria.
The COVID-19 pandemic has driven more customers to purchase items they normally buy from physical stores …
How To Market Your Small Business On LinkedIn (And Get Results)
You don’t have to be a professional marketer, to successfully market your small business on LinkedIn or any other social media platforms.
But, it’s surprising that many small business owners in Nigeria are not taking advantage of this opportunity.…
How To Know If Customers Will Buy Your Products Before Launching
You don’t have to wait until you’ve spent so much money to launch a new product before you can tell if your customers want it or not.
It is quite unfortunate, that many small business owners in Nigeria still have …