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How To Know If Customers Will Buy Your Products Before Launching

You don’t have to wait until you’ve spent so much money to launch a new product before you can tell if your customers want it or not.

It is quite unfortunate, that many small business owners in Nigeria still have …

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unlocking innovation for small business growth

Unlocking Small Business Growth Through Innovation

The street corner business, you have come to love and patronize is not growing because the owner does not think about innovation.

He is more concerned about handling the day-to-day operations of the business and getting enough to make ends …

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smart ways to do marketing on a tight budget

Smart Ways To Market Your Small Business On A Tight Budget

The ability to put your products or services in front of the right customers is a recipe for success.

And this is no secret, everyone knows it

But the problem is that some popular marketing techniques require money, money that …

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Using your website to grow your business

Optimizing Your Website To Grow Your Small Business

A lot of small businesses are building websites today!

And this is a good thing, but for many of them – building a website site is just for the sake of it.

To attach a modern feel to their small …

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selling to price sensitive customers

Convincing Price Sensitive Customers To Buy Without Cutting Your Prices

Nigerians are getting poorer every day.

You can blame it on the pandemic, recession or government policies.

But when you’re selling in a market where over 50% of the population is living in extreme poverty, you should expect a good …

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increase small business profit margin

4 Strategies To Increase Profit Margin Without Increasing Price

If two shoe retailers sell the same number of shoes at the same price, what would make one of them earn more profit than the other?

Simple – Their profit margin.

Increasing the profit margin of a business is the …

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how to win when competing with big businesses

4 Ways Small Businesses Can Compete With Big Businesses And Win

You can’t compete with big businesses and brands.

At least that’s what it seems like when you take a look at some of the advantages that have:
– They have a recognizable brand name
– They have a huge marketing …

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Sustaining small business growth

5 Ways To Sustain The Growth Of Your Small Business

After all your hard work, your business is finally growing.

Congratulations.

But you know that if you’re not deliberate, this growth may not last for long.

You see, small businesses as everything else in life goes through a period of …

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how to handle late payments

How To Handle Late Payments Without Losing Customers

During the past year, the number of customers who have delayed payment or avoided making any payment due to small businesses has increased.

As you can guess, their reason has been the pandemic.

But this has been a big problem …

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