You know you need an SME coach when your small business seems to be going in the wrong direction no matter how hard you try; you feel stuck, overwhelmed, your business is not meeting its goals or milestones – and worse it doesn’t seem like it would get better.
How do you go about getting an SME coach that can help you turn your business around?
Usually, many business owners share their difficulty with a few friends, and they get recommended to a coach through the friend of a friend.
But the truth is that in most cases, that is not the best way to get the right coach.
In fact, that is one way to get a business coach that would leave your business worse off than it was before.
This is why it’s so important to have a simple yet standard process of getting an SME or business coach.
Three Easy To Follow Steps To Find An SME Coach
1. Start by Digging Deep Into your Problems
The best place to start when looking for an SME or small business coach is to understand the issues, you’re currently facing in-depth.
Start by describing the problem you are facing on a piece of paper. You can outline up to five or ten of them.
Then try getting to the root of those problems.
This is very important because sometimes, what we see as problems are symptoms.
To get to the root of the issue, find out the main cause of the issue by asking why until you can’t (it usually takes five why’s, though).
For instance, say one of the problems your business is facing is high employee turnover, try asking why repeatedly until you get a much more specific issue.
This process is important to gain clarity on what you’re currently facing before you can map out where you want to go.
2. Define What You Want.
From the little analysis you have done in the first step, you must have enough information on the number of problems you need help with.
The next step is to set the goals and objectives that you want your coach to help you achieve.
This is very important because setting a goal at the beginning would serve as a guide to measuring your performance over time.
To do this, take a look at the problems you have already listed and then draft out a corresponding goal to tackle it.
Say one of the problems you outlined in the first step was that your sales were poor (more specifically because your prices were too high), then a good example of a corresponding objective would be to increase your sales by 10% in the next 12 months (more specifically by repricing your products in tune with market demand or targeting a new customer segment that can afford your products).
One tip to note here is that we have set goals that are S.M.A.R.T. (specific, measurable, achievable, realistic, and timely).
In essence, your coaching goals should be clear, easy to measure, realistic and have a defined time frame.
3. Picking A Coach
There are hundreds of business coaches out there and there are many ways to get one.
But that is not the issue – the issue would to get the right one for your small business.
As I said at the beginning of this article, picking the run coach can cause more problems for your business, so it is a good idea to pick one carefully.
How do you pick the right coach for your business or SME?
Use these questions to evaluate your options:
1. Would the coach be able to help you achieve the goals you’ve set above? Do they have complementary skill set and experience?
2. Would the coach have a genuine interest in your business?
3. Can the coach hold you accountable?
4. Do they have niche knowledge of your specific industry or business category?
The answers you get to the question is important to help you get the right coach for your SME or small business.
Where to Find Small Business or SME Coach in Nigeria.
If you are a small business owner in Nigeria, the best place to get a coach that meets the criteria above is The SME Coach.
Of course, you can do your research, but here’s what you would find that within the SME niche, there’s no other coach that can boast of years of experience with success across several businesses in Nigeria. And that is amazingly affordable too.