MTN, Nigeria’s leading telecoms operator has launched a new initiative to support 10,000 Small and Medium scale Enterprises (SMEs) in a bid to ameliorate the pangs of the coronavirus pandemic on businesses and the economy.
Tagged, The Revv Programme, MTN said the initiative is in line with the Federal Government’s digital economy drive, as espoused in the National Digital Economy Policy and Strategy (NDEPS), which is closely linked to empowering SMEs as an avenue for economic diversification.
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Unveiling the plan during a webinar, the Chief Executive Officer, MTN Nigeria, Ferdi Moolman, said working with relevant stakeholders, subject-matter experts and the company’s executives, the programme will support over 10,000 SMEs beginning with master classes for digital literacy, business management and execution abilities necessary to accelerate the growth of their businesses.
Accordingly, the telecommunications firm, its executives along with other industry experts will focus on various core areas of business management, as part of a broader strategy to uplift small businesses. This will be followed by the selection of the Y’ello 200 (top-performing SMEs at the sessions) that will enjoy exclusive access to a broad range of technology and productivity tools and services absolutely free, for a period of six months.
They will also receive productivity support that will enhance their business performance, in addition to access to MTN’s media assets for product marketing, which will open up new market opportunities for growth and expansion.
The programme also seeks to provide medium-term guidance for small business owners through a structured business advisory arrangement from industry experts.
At a glance, the Revv programme will serve in the following ways:
- Masterclasses: Imparting relevant knowledge and applicable skills to business owners.
- Advisory services: providing daily insights, access to free digital training, advice from experts and a suite of offers to help you work more efficiently so that you keep selling and remain profitable.
- Productivity Support: compilation of practical tools, business resources and opportunities; including Solutions to help manage your business remotely, etc.
- Access to New Markets: MTN will utilize its online real estate to create and drive awareness for SMEs.
Speaking at the virtual launch of the programme, the Minister of Communications and Digital Economy, Dr. Isa Patanmi, commended MTN Nigeria for supporting the digital economy drive. “As stakeholders in the public and private sector, it is our collective responsibility to implement the digital economy initiative of the government. I am glad that MTN has been supportive of this policy and is organizing The Revv Programme, which I believe will go a long way in transforming Nigerian entrepreneurs, most especially those in the Micro and Small Medium Enterprise (MSME) sector.”
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