Polaris Bank is partnering with Facebook to provide free digital marketing training to Small Business Owners in Nigeria.The bank says the event aims to provide Small and Medium Enterprises with social media tools to drive business and sales.

The Bank’s Group Head, Products and Market Development, Mrs. Adebimpe Ihekuna, says: “This partnership is part of Polaris Bank’s non-financial offerings to SMEs in their bid to scale to the next level. As an enterprise positioned to meet the challenges of the digital age, especially in the era of COVID-19, we want to assist as many SMEs as we can to ensure they remain relevant in their line of business.”

The virtual training holds August 3-7, 2020, and offers two modules daily, at different time intervals. Participants would learn how to find customers and build business communities using digital tools. They would also be exposed to strategies to grow their business internationally, build online presence with Facebook, use WhatsApp to grow their business, learn how to create Facebook Ads, scale advertising with Ads Manager and discover other tools to grow their businesses.

The move is geared towards equipping SMEs, who are focused on leveraging social media tools to drive businesses and sales. As we all know, digital business has been one of the few blessings of the pandemic.

Polaris Bank has been active in the SME scene. With Digivate 360, it ran a similar training for 723 SMEs in Lagos, Enugu, Abuja, Kano, Ilorin, Port Harcourt, Abeokuta and Benin in October 2019.